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Shiny New Object - a Marketing Podcast

Jun 27, 2021

Experian Marketing Services North America's VP for Strategy & Partnerships, Aimee Irwin works with brands to help them leverage technology to better enable their marketing efforts. In our latest episode, she talks about her Shiny New Object: the future state of identity in the marketing landscape.

How can brands...


Jun 19, 2021

On the latest episode of the Shiny New Object podcast, we speak to Shruti Samant, who is Digital Marketing Specialist at Procter & Gamble Health.

Shruti's career has come together as a result of following her passion and combining her love of art with technology and engineering. She finds this to have prepared her the...


Jun 13, 2021

This week on the podcast, we cover Benni Lickfett's career from day 1 at a start-up to Global Head of Digital Innovation at Diageo. Benni's top marketing tips include focusing on the essentials, taking a look at the big picture and having empathy in advertising.

His Shiny New Object is the unfulfilled promise of crowd...


Jun 7, 2021

When it comes to branding, perception is reality according to our latest guest, Falak Jalil. We're also talking about the future of marketing and how brands can stay locally relevant to boost their customer engagement. 

Listen to Falak's top marketing tips, her favourite books and her advice for brands to get closer to...


Jun 3, 2021

Audio content is seeing a renaissance, from using smart speakers and sound sanctuaries to help us sleep better or keep noise out, to creating unique and engaging podcast content that influences consumers’ attitudes towards brands on a regular basis. This is fuelling a change from interruptive advertising to immersive...