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Shiny New Object - a Marketing Podcast

May 24, 2019

Jim describes himself as a “professional explainer” and there’s evidence to believe this might be true. He sold personal computers in the 70’s, business computers in the 80’s, championed the internet in the 90’s and set up the Digital Analytics Association in the 00s. And he’s managed to crank out 12 books...

May 17, 2019

“It’s ok to fail and not be so hard on yourselves.” This quote comes from Rupa Ganatra Popat the Founder of FUTR Group and Mad World Summit.

Rupa has made it her mission to unite innovative startups’ technology and thinking to the brands that need them. The FUTR events pull in around 30K visitors a year as well...

May 10, 2019

Recently The Drum released their Future 50 which is a list of 50 rising stars under 30 in the industry. So I invited some of the brightest onto the Shiny New Object podcast to ask them what their view of the future of marketing was.

The first of these interviews is with Helen Saul who is Brand Manager Europe...