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Shiny New Object - a Marketing Podcast

Mar 27, 2023

Being a good marketer is easy when things go well and people buy products. But, according to John, it's when things are tough that you have the opportunity to become great.

How can marketers turn everyday challenges into opportunities and what's on the mind of the CMO of Therabody amongst what he deems to be the "great...

Mar 20, 2023

For Kauveri, the link between business and marketing is a quintessential part of the job. How can marketers drive quantifiable business outcomes and bring real value to the C suite? Sometimes, gaming can be the answer, as we find out in this week's Shiny New Object podcast.

Listen to Kauveri Khullaar, Vice President...

Mar 13, 2023

What can marketers learn from Brad Pitt's scouting strategy in the movie Moneyball? How can you prevent digging yourself into a hole making mistakes as a junior in advertising? And what does cooking have to do with good digital strategies?

Listen to JJ Foan, Head of Digital Marketing, Europe, at OPPO, give us all the...

Mar 6, 2023

Daniel Peach has an experience that ranges across different industries and capabilities: from auditing M&As and other financial transactions, to aerospace and defense consulting, to marketing. His Shiny New Object draws from more personal experience, however: it's pride washing.

How do brands get it so wrong with their...