Shiny New Object - a Marketing Podcast

Episode 112 / Riley Dunn / Brand Manager / Unilever Dove Men+Care / The Case for Paternity Leave

Feb 25, 2021

Have you ever considered how paternity leave could make men better marketers? Becoming a new dad has transformed Riley Dunn, Brand Manager for Dove Men+Care at Unilever, showing him the importance of being grounded in human nature and spending time at home during his paternity leave. Taking a step back and thinking...

Episode 111 / Wesley Boas / Vice President Consumer Products / WW / The Shift to Online Shopping

Feb 18, 2021

At WW (formerly Weight Watchers), Wesley Boas is the Head of Consumer Products - Strategy, Innovation & Marketing and works to elevate the brand and its products to help members throughout their health journey. With a lengthy career in consumer packaged goods (CPG) started at Unilever, Wesley’s Shiny New Object is the...

Episode 110 / Anirban Basu / Innovation Director / Danone / User Generated Content and Artificial Intelligence

Feb 11, 2021

Anirban Basu is the Innovation Director at Danone, focusing on

the cutting edge of marketing developments and how to harness

these in specialised nutrition. With an illustrious background in

marketing in the food and drinks industry, Anirban believes that

the next big thing, his Shiny New Object, will be...

Episode 109 / Jon Hall / Brand & Product Marketing Director / Whirlpool / Mapping Marketing Activities Across the Shopper Journey

Feb 5, 2021

Speaking to Jon Hall about the evolution of marketing, we learn about his rich experience from a military career to communication, to becoming Brand and Product Marketing Director at Whirlpool. Through this journey, John has focused on archetypes drawn from psychology to design brand strategy and uses that as a...