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Shiny New Object - a Marketing Podcast

Dec 13, 2021

The Director of Go-to-Market Strategy for The North Face, Jennifer Mohammed has been working in DTC (direct-to-consumer) for about 16 years, gathering a wealth of experience with brands like Puma, Guess, the Arcadia Group and The North Face.

Her Shiny New Object is remote working, as a massive benefit to organisations...


Dec 5, 2021

For Viktor Nebehaj, investing is becoming normalised. This is why he and Adam Dodds co-founded Freetrade, allowing access to investment accounts for more people. In the future, he thinks, it will be as normal to have an investment account as it is to have a bank account.

This is why Viktor's Shiny New Object is...


Nov 28, 2021

As the Interim Head of Ecommerce Middle East for the PUMA group, Roy Wentzel is currently focusing on building the brand's presence in the region, starting in the UAE and working towards launching in Saudi Arabia.

Beyond a very long and illustrious career in e-commerce, Roy is an advocate of progress when it comes to...


Nov 22, 2021

Currently the Head of Marketing for Weetabix, Gareth Turner has a long and varied experience leading marketing teams for brands such as Arla Foods' butter products and Heineken.

He is a firm believer in the importance of client-agency relationships and mutual respect to produce better briefs and, ultimately, better...


Nov 15, 2021

Having started her career as a DJ in Kenya and developed a career working in entertainment, Monali Shah says she ended up in traditional marketing "by fluke". Her first forays into entertainment marketing and events management offered her a valuable base in learning and building onto an entrepreneurial mindset, however,...