Nov 13, 2025
"We've got all this data, but who's to say people aren't just randomly searching for random things because we've got so many avenues to be searching for them?"
Nick Cedar, Manager Media Strategy and Planning at SharkNinja, talks about why it's important to understand your audience more than it is to extract data that...
Nov 5, 2025
Head of Digital Media at Newcastle University, Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing… and why his skateboard is a better teacher than most dashboards.
In this episode:
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Why marketing mix modelling and data warehouses help, but aren’t 100% precise
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Reporting that lands: tailor...
Oct 28, 2025
Stop chasing clicks without meaning, says Pepe Gorbea, Global Head of Brands, Agencies & Sustainability Innovation at HP and Co-Founder. of StoryMaking4Good.
Tune in to hear:
• how co-creation turned Nescafé into a double-digit growth story
in Mexico
• why marketers must learn to listen and focus on the
metrics...
Oct 22, 2025
Stop logging numbers without insights, says Ruggable's Insights Manager, Kajal Patel, on the latest episode of the Shiny New Object Podcast.
Tune in to hear:
- how to use customer segmentation that delivers results
- why predictive LTV should be your no 1 prioritisation tool
- Kajal's best investment to increase her...
Oct 16, 2025
While AI is brilliant at reacting to a prompt, marketers need to remember that they want humans to react to their message. That's where human input will always provide value, says Secret Escapes' Interim Head of Brand and Marketing EU, Pete Durant.
We catch up with Pete about AI vs social media and rapid growth, gaining...