Jan 31, 2022
As Senior Community Manager, DTC Division, at Constellation Brands, Katie Puccio-Williams is an active advocate of TikTok and social media more broadly.
Her Shiny New Object is how TikTok saved brand voice thanks to giving the internet a much needed return to levity and shedding light on what everyday people find...
Jan 24, 2022
Rustom Dastoor enjoys living between cultures and countries. This has led him to travel the world and experience exciting new opportunities, as he new heads into a new role as Executive Vice President, Integrated Marketing and Communications North America at Mastercard.
Through being open to new opportunities and...
Jan 16, 2022
Miguel Magalhães is the Brand Manager for Tampax UK & Ireland at Procter & Gamble, as well as a marketing lecturer passionate about sharing his research and insights with students.
Thanks to Miguel's interest in academia, we have a new and interesting Shiny New Object in this episode, in the guise of "market...
Jan 8, 2022
Ricardo Rey is the Head of Digital Consumer MAZ at AB InBev, leading the brand's digital consumer strategy in the middle Americas and investing in new technology to connect better with data consumers.
As part of this search for a better connection, Ricardo makes great use of AI in A/B testing. This is his Shiny New...
Jan 4, 2022
Rebecca Dibb-Simkin is the Global Director of Product & Marketing at the Octopus Energy Group, combining the origination of products with the marketing and having an end-to-end experience of the energy contracts the brand offers consumers. Without having planned a marketing career from the very beginning, Rebecca...