Preview Mode Links will not work in preview mode

Shiny New Object - a Marketing Podcast

Jan 31, 2022

As Senior Community Manager, DTC Division, at Constellation Brands, Katie Puccio-Williams is an active advocate of TikTok and social media more broadly.

Her Shiny New Object is how TikTok saved brand voice thanks to giving the internet a much needed return to levity and shedding light on what everyday people find...


Jan 24, 2022

Rustom Dastoor enjoys living between cultures and countries. This has led him to travel the world and experience exciting new opportunities, as he new heads into a new role as Executive Vice President, Integrated Marketing and Communications North America at Mastercard.

Through being open to new opportunities and...


Jan 16, 2022

Miguel Magalhães is the Brand Manager for Tampax UK & Ireland at Procter & Gamble, as well as a marketing lecturer passionate about sharing his research and insights with students.

Thanks to Miguel's interest in academia, we have a new and interesting Shiny New Object in this episode, in the guise of "market...


Jan 8, 2022

Ricardo Rey is the Head of Digital Consumer MAZ at AB InBev, leading the brand's digital consumer strategy in the middle Americas and investing in new technology to connect better with data consumers.

As part of this search for a better connection, Ricardo makes great use of AI in A/B testing. This is his Shiny New...


Jan 4, 2022

Rebecca Dibb-Simkin is the Global Director of Product & Marketing at the Octopus Energy Group, combining the origination of products with the marketing and having an end-to-end experience of the energy contracts the brand offers consumers. Without having planned a marketing career from the very beginning, Rebecca...