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Shiny New Object - a Marketing Podcast

Jul 25, 2023

In the latest episode we dive into what makes successful marketing when using AI - automation with human curation, according to our guest Jeric Griffin, Performance Marketing Manager at Mars Petcare.

Find out why extreme automation kills the quality of your marketing outputs, how to avoid this with human curation, and a...

Jul 17, 2023

What makes a creative marketer and how can companies become more open to creative thinking through a combination of structure and confidence? In this episode of the Shiny New Object podcast, Svetla Pavlova, Performance Marketing Manager at Epsilon, shares the PAGES framework to foster creative thinking.

Find out why...

Jul 10, 2023

With a career spanning everything from graphic design to user experience to SEO, paid social, and now B2B marketing, Kristin Sinclair is fascinated by how AI opens up possibilities in for B2B marketers to better target their dream consumers.

On the latest episode of the Shiny New Object Podcast, TÜV SÜD's Performance...

Jul 3, 2023

How does Uber optimise the success of their adverts on the app? It's all about context and attention, as Paul Wright shares on the latest episode of the Shiny New Object Podcast.

Advertising is too complex these days, while good brands get through to consumers by keeping it simple. Find out why Paul's shiny new object...