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Shiny New Object - a Marketing Podcast

Mar 28, 2022

Sara Master looks after all things e-commerce for Constellation Brands, ensuring that consumers find their products online. However, she's not always set out to do this - her initial studies were in teaching!

As Sara puts it, she realised that if she can persuade students to read Hamlet, surely she can persuade people...

Mar 21, 2022

In her role at Bravissimo, Julie Austin looks after the e-commerce and marketing for the brand in the UK and the US.

Her approach to marketing is all about creating positive friction, i.e. an affinity with the brand that increases customer stickiness, lifts the retention and makes them come back as they are reassured...

Mar 13, 2022

As Marketing & Innovation Director for the DACH area in the Plant-Based division of Danone, Patrick focuses on combining commercial acumen with purpose and sustainability.

This is the next big challenge for all brands according to him. Environmental, social and governance (ESG) has become a must-have element on brands'...

Mar 7, 2022

Elizabeth Windram's career spans some amazing brands: she "ended up in marketing" after starting in finance and investment from business school, then went on to lead brands such as Barefoot Wines and JetBlue Airways.

Elizabeth loves marketing books, so tune in to listen to some great recommendations from her. She also...