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Shiny New Object - a Marketing Podcast

Apr 30, 2021

Talking to Oatly’s Creative Director, Michael Lee, is an exercise in thinking differently about marketing and the organisation of a marketing department. His Shiny New Object is very particular: inmates running the asylum, i.e. a marketing team that has full creative control and follows its own instincts.

Apr 27, 2021

When Pandora was faced with closing stores nationwide during the lockdowns related to Covid-19, it looked like a large number of customers who normally shop in-store would be lost during Q4 of 2020. However, resorting to augmented reality has helped them overcome this obstacle and actually convert more customers...

Apr 22, 2021

In her role as Head of ManulifeMOVE, a behavioural insurance product that keeps customers active as part of their life insurance policy, Sushmita Munshi is always learning from testing and listening to the customer. Her Shiny New Object is behavioural insurance itself, a new way to engage with customers and...

Apr 19, 2021

Ashish Porwal, Head of Insights & Analytics at GSK South East Asia & Taiwan looks at data as onions that need to be peeled to get the right answer. This is why his Shiny New Object is to see through the glare of shiny new objects!

Apr 15, 2021

Tugce Aksoy is the Senior Global Brand Manager for Magnum Icecream at Unilever. She says she wasn’t “born a marketeer” but she combines her engineering degree with a passion for writing to harness practical and creative sides in her role. Her Shiny New Object is breaking bias with tech and marketing,...