May 8, 2026
For Tim Sparke, feedback is something marketers should seek relentlessly, but one thing companies and people aren't really set up to receive. And that includes data in... data driven marketing.
On the Shiny New Object Podcast latest episode, he explains why relentlessly seeking feedback is key to developing, and how to...
May 1, 2026
Drowning in content?
Nevra has a solution.
With vibe coding and bridging gaps between sources, BT Group's Digital Performance Manager, Nevra Yagmur, shares her "podsome" project.
Plus, find out her skills of choice to make it in data driven marketing when depth alone isn't enough and performance stops happening in...
Apr 24, 2026
Dan Saunders is the Head of Performance Marketing at Evergreen Finance London and our latest guest on the #ShinyNewObjectPodcast.
He swears by "The Way of the Wolf" to teach us why everything we do is ultimately, a sales job. He believes the best thing to do with data is get stuck in, finding your starting point and...
Productive curiosity keeps shopper marketing relevant - learn how with Jack Link's' Vanessa Atanasov
Apr 17, 2026
Data is never static - just like people and the world as a whole. Vanessa Atanasov, Shopper and Trade Marketing Manager at Jack Link's and BiFi Benelux, tells us how she uses the "before & after" of banana bread during Covid lockdowns to illustrate how things can change, including our understanding of them. We...
The future of marketing: Predicting why, and how people feel | Vella Bioscience's Joy Allen-Altimare
Apr 9, 2026
What if the future of marketing is not just knowing what people will do, but understanding why they feel the way they do? In this episode, Joy Allen-Altimare unpacks predictive emotional modelling, and why the next leap in data driven marketing will come from combining behaviour, context and human emotion.