Apr 22, 2025
How can marketers improve their understanding of customer demographics and increase the effectiveness of their qualitative data analysis? Tala's Victoria Lorenzana shares why using AI tools for customer feedback analysis is her shiny new object, explaining just how to do it.
Apr 1, 2025
In this very special episode we interview not one but two marketing leaders from the John Lewis Partnership, tackling a unique shiny new object, too.
Tune in to hear how Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) are...
Mar 23, 2025
If your work matters to you, you'll be able to give it your "full attention, heart and effort" - a key tip that Troy Wood, Executive Director, Marketing at HTC VIVE, swears by.
On this latest podcast episode, find out how he makes work meaningful through 4 different focal points and learn why building a sandbox to test...
Mar 18, 2025
A good marketer can pretty much manipulate the data to make their campaign look good, but you can't fake a great product or a great consumer experience.
That's why, according to Daniel Mark Carr, you need to look for data outside the dashboard to really understand what works and what doesn't with your target audience....
Mar 13, 2025
Wondering always wins the day in data driven marketing, says Frederique Bazin, Head of Retail Marketing at SimpliSafe. She tells us why being different helps you stand out in the industry, and more importantly, why that requires a genuine curiosity mindset. Find out how to cultivate it, how to look for it as an...