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Shiny New Object - a Marketing Podcast

Jan 29, 2021

Timo Elliott’s job title is one of the most interesting you’ll come across: a VP, Global Innovation Evangelist for SAP (one of the largest cloud technology companies in the world). He spends his time at the “leading edge of innovation” looking for learnings that he then shares with customers to drive innovation...


Jan 22, 2021

Euan Brown is the Head of Digital and Content at Virgin Red, where his mission is to bring the Virgin companies closer together through a new rewards programme that is built on learning from customer feedback. His Shiny New Object is operating with a start-up mindset, whether a small or big company, adapting to data to...


Jan 14, 2021

Adam Nickson is Head of Marketing Communications at Groupe Renault in the UK and calls himself an “accidental marketer” and an “accidental car guy” due to the series of events that have helped build his career. During our conversation, Adam outlined his Shiny New Object as a series of concepts – a 5-step...


Jan 6, 2021

Pete Markey is the Chief Marketing Officer at TSB Bank, looking after all the marketing activities that take place at TSB. He talks about a past work screw up, the best marketing tip he received, and the importance of staying grounded and true to your purpose, even in unsettling times. His Shiny New Object is a company...


Jan 6, 2021

Iris Meijer is the Global Chief Marketing Officer at Vodafone Business. In this episode, Iris talks about her origins in Finland, how getting fired changed her career and how her team is her best investment. Her Shiny New Object is CMOs having a seat in the boardroom.