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Shiny New Object - a Marketing Podcast

Jul 24, 2018

“Being irritating is a good way of bringing about more interesting conversations” this quote is from Tom Goodwin EVP Head of Innovation at Zenith on this week’s Shiny New Object podcast. Tom goes into detail about his role and how he encourages brands to “explore the change that matters not the change that...


Jul 20, 2018

“To predict the future you need to go twice as far back as you want to go forward” - this quote is from Tracey Follows the Founder of Futuremade on this week’s Shiny New Object podcast. This interview is a whistle-stop tour of Tracey’s approach to ‘futuring’ and how brands should “execute on foresight not...


Jul 5, 2018

"Music is the love of my life" - this quote comes from Emily Scoggins the departing Head of Marketing at The O2 on this week's episode of the Shiny New Object podcast. Emily tells us that one year she went to see 203 gigs. So it's no surprise her Shiny New Object is AI that makes music. She argues that drum machines...