Jun 3, 2021
Audio content is seeing a renaissance, from using smart
speakers and sound sanctuaries to help us sleep better or keep
noise out, to creating unique and engaging podcast content that
influences consumers’ attitudes towards brands on a regular basis.
This is fuelling a change from interruptive advertising to
immersive experiences, and it’s the subject of our latest podcast
episode, too.
Our latest guest is Jim Mollica, the CMO of Bose Corporation
and a self-confessed music geek. His Shiny New Object is the
renaissance of audio and he shares with us how Bose are
capitalising on it, and how he sees it influencing the future of
marketing. Listen to Jim’s marketing tips, his advice for immersive
content creation and some of his best career stories, in the latest
episode.