Jan 23, 2023
In this week's podcast, we explore the evolution of purpose driven marketing with Genpact's Assistant Vice President for Marketing and Communications, Kavita Yadav.
This is Kavita's Shiny New Object in a wold of evolved marketing. She believes consumers no longer buy based on features and price. Instead, brands need to...
Jan 16, 2023
On the latest podcast episode, we speak to Citi AVP - Marketing, Varun Ravichandran about experiential ecommerce - a unique recipe that blends product, emotion, innovation and technology.
Find out how to run consumers into active members of your brand story, and create immersive experiences that connect better with your...
Jan 9, 2023
In this week's Shiny New Object podcast, Jennsen Fung, the EVP of Digital Marketing at EF Education First, discusses his passion project: Next Generation User Acquisition. Jennsen explains how adding data science and behavioural science elements to user acquisition can give organisations a competitive edge by...
Dec 19, 2022
Looking after all things marketing for one India's largest two wheeler and three wheeler company, Diptakirti Chaudhuri is a "marketer by day, movies lover by night." He has over 20 years experience in several industries and believes that, above all, marketers need to remember that people read or consume content...
Dec 12, 2022
What future is there for AI tools in marketing and how will creative work alongside automation to free up time for content creators? Mihir Haryal, Assistant Vice Preside for Marketing at Apex Group Ltd, has chosen the use of AI in marketing as his Shiny New Object and he tells us why he believes there are...