Sep 25, 2023
How are marketers geared up to tackle the busiest commercial quarter of the year? With Q4 fast approaching, over one third of marketers still don't optimise their creative in-flight. It's the equivalent of playing football and never changing your team during the match, even when they're doing poorly, warn...
Sep 19, 2023
On this special episode recorded live at MAD//Fest 2023, Gerry D'Angelo talks about the excitement of marketers around generative AI. He gives advice on approaching it with cautious optimism and learning from past mistakes when it comes to jumping on the latest innovation. But he also balances that with all the...
Sep 12, 2023
What makes a successful marketing leader to Gen Z in a constantly changing environment? According to Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, it's all about displaying servant leadership - his Shiny New Object.
On the latest podcast episode, Saurabh explains why active listening and empathy...
Sep 6, 2023
What do you do when you have no in-flight entertainment, but still want to reach out to consumers and build loyalty and brand recognition? You set up a branded podcast, would be Shaaf Tauqeer's advice.
The easyJet Audience and Martech Manager is relying on his learnings about audience attention and building trust in a...
Aug 28, 2023
Creating a strong marketing team goes beyond specialising in one field, says AT&T's Zach Doty. In fact, on the latest episode of the Shiny New Object podcast, he tells us why the popular talent development concept of T-shaped talent is ineffective.
Instead, Zach advocates for becoming Pi-shaped and surrounding yourself...