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Shiny New Object - a Marketing Podcast

Feb 28, 2019

Graham Brown knows about podcasting. He's thought about it more than most and this conversation helps make sense of podcasting's role in marketing but also in contemporary culture. 

Feb 28, 2019

“NBCUniversal are a household name no one has ever heard of” this quote comes from Paul Rushforth their director of Advanced Technology - this week on the #ShinyNewObject podcast.

Paul talks with passion about useless tech he can’t say ‘no’ to and how he’s happy to fail because it’s the best way to learn.

Feb 22, 2019

Imagine if someone could tell you in detail about how consumers use digital in any market all over the world - well Simon Kemp is your man.

Each year he produces the Global Digital Overview which brings together 10s of 1000s of datapoints into 5000 slides. This podcast is a top level overview of the most exciting...

Feb 8, 2019

In this interview we talk about how brands need to not get seduced by all the shiny new objects and focus on making their existing channels and consumer touchpoints work more effectively together.

Wendy talks about how educating people is one of the most important ways of making technology work - and that includes the...

Feb 1, 2019

“We romanticise burnout - we live in a culture of busy” this quote comes from Vilkki Willimott Global Head of Content + Publishing at Hill+Knowlton Strategies this week on the #shinynewobject podcast.

In this interview we talk about Vikki’s view on how brands can get value from micro/nano influencers who may not...