Aug 20, 2022
A "veteran" of Lenovo, Alexandre Blumenthal looks after EMEA Marketing and Communications within the company's ISG segment - the Infrastructure and Solutions Group, so everything that has to do with the data centre.
His Shiny New Object is all about being real with consumers. Instead of focusing on abstract slogans and...
Aug 15, 2022
Do you want to get elevated brand engagement, but feel like you're not getting the results you want? What is the connection between outward engagement with consumers and inward engagement with the people who work for your brand? And how has the pandemic changed the way we think about and engage with brands?
Aug 8, 2022
Speaking to Tatyana about user experience, staying relevant after purchase, creating stories and emotional connections with brands, we touch on some themes we've seen emerging in some of our previous podcast episodes.
Tatyana's Shiny New Object is performance branding - how do you brand when you have a milisecond on the...