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Shiny New Object - a Marketing Podcast

Sep 28, 2018

“The best marketing books aren’t about marketing - they just have some marketing stuff in them.” This quote comes from Dan Calladine Head of Media Futures at Carat this week on the Shiny New Object Podcast. This insight is typical of Dan who has a knack of telling us something obvious that we hadn’t realised. In...


Sep 28, 2018

“We need to get pissed before we open up, this is terrible for creativity” this quote comes from Marc Lewis, Dean at the School of Communication Arts - this week on the Shiny New Object podcast.

Marc is a maverick and true creative innovator who admits that “our school is often described as a cult”. In this...


Sep 13, 2018

“You could say I’m the father of AR marketing” this (tongue in cheek) quote comes from Jerry Daykin Head of Digital Media Partnerships at Diageo. Jerry works at a brand, he talks about innovation AND gets innovation projects live - how often does that happen? He did the first Shazamable ad in the UK and the ran...


Sep 7, 2018

“I don’t want to work with an influencer that’s fourteen years old” this quote comes from Lauren Spearman Digital Manager at Benefit Cosmetics this week on the Shiny New Object podcast. Lauren hates the use of the word “authentic” when talking about influencers and rolls her eyes at the industry that lazily...