Jul 25, 2021
Jerry Daykin is the Senior Media Director for EMEA and LatAm at GSK, where he looks after brands that help consumers live slightly better and healthier lives.
After a roller coaster year during he COVID pandemic, Jerry has discovered more than ever the importance of staying active deliberately. One of his new behaviours...
Jul 22, 2021
David Byrne is the Brand Marketing Lead at Aviva, where he is responsible for above the line campaigns. In his career, he's worked for the likes of Diageo, BT, the BBC, start-ups and his own photography studio.
David's Shiny New Object is Non Fungible Tokens aka NFTs, for their ability to keep you learning and...
Jul 19, 2021
Bringing together all Havas creative agencies under one umbrella, Paul Ward works to make great ideas happen creatively, efficiently and effectively.
His Shiny New Object is leveraging the village: identifying and using each individual's specific skills across all the various Havas brands, to get the best results for...
Jul 12, 2021
Seb talks about balancing curiosity in new marketing tech whilst honing the skill of being a marketer. He tells us how we should stay focussed on the big picture and how Unilever employs a 80/15/5 model when it comes to Shiny New Objects. The discussion looks in detail at the world of D2C and how brands can win or get...
Jul 4, 2021
In our latest podcast episode, we meet Reckitt's Cicero Hennemann. As the company's Marketing Technology Lead for Western Europe, Cicero focuses on the benefits of technology and how it can drive effective marketing and results. However, he warns about not doing tech for tech's sake!
Cicero's Shiny New Object is mobile...