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Shiny New Object - a Marketing Podcast

Episode 133 / Jim Mollica / Bose Corporation / Chief Marketing Office

Jun 3, 2021

Audio content is seeing a renaissance, from using smart speakers and sound sanctuaries to help us sleep better or keep noise out, to creating unique and engaging podcast content that influences consumers’ attitudes towards brands on a regular basis. This is fuelling a change from interruptive advertising to immersive...

Episode 132 / Tom Goodwin / ALL WE HAVE IS NOW / Co-founder

Jun 1, 2021

How much of our daily activity and current goals are dictated by assumptions we’ve simply inherited or bought into? Do we need to all go to uni, get office jobs, be promoted, have a family etc.? Or can we challenge some - or several - of these societal and professional assumptions? Our guest on this week’s SNO,...

Episode 131 / Jordan McDowell / Co-op / Lead Communications Planning & Media Optimisation Manager

May 27, 2021

We’ve heard about augmented reality and virtual reality, but what’s the next step in marketing communications? Jordan McDowell, Lead Communications Planning & Media Optimisation Manager for the Co-op, talks to us about extended reality in the latest episode of the Shiny New Object podcast. The “X” in “XR”...

Episode 130 / Quinn O’Brien / Lenovo / Vice President, Global Marketing

May 25, 2021

As more ex-agency marketers work in-house and brands become more assertive in how they approach their marketing plans, what’s the future of marketing agencies? Should they niche down into highly-specialised offerings or should they approach a consultative selling strategy? Quinn O’Brien, Vice President, Global...

Episode 128 / Sanofi / Caitlin Nguyen / Digital Transformation Lead

May 19, 2021

As Digital Transformation Leader for Consumer / Healthcare / Pharma at Sanofi, Caitlyn Nguyen oversees the whole APAC market as well as China, Eurasia, the Middle East and Africa, using “everything digital” to bring value in marketing and sales while catering to customers’ needs. Her Shiny New Object is the future...