Dec 29, 2023
You may be tempted to think that DTC is nothing new in marketing and sales, but Jabra's Paul Robinson has picked it as his Shiny New Object due to the way in which DTC logistics have advanced, how much important consumer insight can be gained from it, and how it's grown quietly until it combined with the COVID-period...
Dec 18, 2023
Adding sound to your online ad will make it more difficult to skip - and that's essential in today's world, where consumers are overwhelmed with huge amounts of information. "Would you scroll past this ad at 10.30pm at night?" is Rishi Mulgund's barometer for seeing whether an ad has what it takes to grip attention...
Dec 5, 2023
On this latest podcast looking at the future of data driven marketing, we discuss how the industry can better tap into the potential of neurodiversity.
Cate McVeigh, European Senior Marketing Analytics Manager at Mars, recounts her experience progressing through the industry while having dual ADHD and shares her...