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Shiny New Object - a Marketing Podcast

Mar 25, 2021

As the Senior Director and Category Head of P&G ISC Feminine Care, Chetna Soni oversees a team focused on marketing for feminine care products across the Indian subcontinent. Her work is closely interwoven with a campaign to keep girls in school in India, which links to her Shiny New Object: purpose-led brand...

Mar 18, 2021

When picking up a product based on its advertising, have you ever considered what stereotypes it may perpetuate?
For Costa Coffee’s Global Head of Coffee Innovation Sandra Ferreira, the role that marketing plays in driving the inclusion agenda is crucial and forms her Shiny New Object. 
From the language...

Mar 11, 2021

Mondelez’ Emanuel Gävert ended up in marketing after being a
youth activist, bringing with him a strong desire to make a
difference through the work done by the brands he looks after.
His Shiny New Object is using business as a force for good,
starting with the small steps that make a difference today, and

Mar 4, 2021

David Pugh likes to say he’s not a marketer at all. He started his
career in engineering, then switched to business and eventually
started working in the automotive industry – today, he is the
Marketing Director at MG Motor UK Ltd. Despite his love of
analytics and numbers, David’s Shiny New Object...