Apr 25, 2022
Marisol Saona is the Senior Brand Manager for Finish in Spain, where she brings a wealth of experience that began on the graduate scheme at Tesco and spans multiple brands and industries.
This experience has taught Marisol about the importance of balancing performance, image and exposure (the PIE model), as well as the...
Apr 14, 2022
Pranay has 15+ years of experience in marketing across the world
in companies like UL, Kraft Heinz, GSK consumer, Kimberly Clark
consumer and ITC, India’s largest FMCG company.
His philosophy has been about using fit to purpose technology as an
enabler to provide marketing systems that deliver on ROI. This has
helped...
Apr 11, 2022
Charles Steinmyller is the Senior Brand Manager for Tampax in Europe, working to reconcile consumer interests and expectations in a diverse market with many different cultural influences. This is why he strongly believes in a consumer centric approach to marketing, which starts with "being the comsumer." His Shiny New...
Apr 4, 2022
Digital marketing has a bad reputation because ads are seen as an interruption, a incessant disruption in consumers' lives. What can brands do to change this?
This is the question asked by our latest guest, Nathalie Bojkow, Senior Team Head Global E-commerce | Digital Marketing & Business Development, Growth Markets, at...