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Shiny New Object - a Marketing Podcast

Sep 12, 2023

What makes a successful marketing leader to Gen Z in a constantly changing environment? According to Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, it's all about displaying servant leadership - his Shiny New Object.

On the latest podcast episode, Saurabh explains why active listening and empathy develop successful teams and gives his top tips about how managers can embrace this approach. He also tells us why obsessing about the consumer is not a tired trope and shares the importance of getting sales experience for good marketers.