Mar 25, 2026
Asking questions and digging deep beyond the first layer of data is what's going to help grow in a climate where there are so many unknowns and changes every day.
Justinas Vaičiulis, Head of Performance Marketing at Jimdo, tells us why it's smart to make small bets, test, validate, and move up from there. On the...
Mar 19, 2026
When the people behind tools actually care, work becomes faster, smoother, and more impactful.
It's why Anna Soldatova, Performance Marketeer at Swapfiets, believes that investing in people relationships will save marketing from becoming a burnout-inducing quest for solo heroics. On the Shiny New Object Podcast, we...
Mar 12, 2026
A great ROAS can be a watermelon: green on the outside, bleeding on the inside.
Antoine Deventer, Senior Integrated Performance Marketing Specialist at Bissell, joins the Shiny New Object Podcast to talk about what happens when you stop optimising to vanity metrics and start focusing on real growth.
We cover Amazon’s...
Mar 3, 2026
Every signal matters.
Even the ones you’d rather ignore.
In data driven marketing, Jason Zollan (Head of Retail Media at Constructor) argues that bounces, exits and dead-ends tell us just as much as ROAS, clicks and conversions.
On the #ShinyNewObjectPodcast, we talk about how to stop chasing vanity metrics and treat...