Feb 25, 2026
AI search is on every marketer's lips, but is it that fundamentally different from basic SEO?
Tom Telford, Chief Digital Officer at Clarity, argues that if you have the basics right, you'll also show up in LLM results.
But best practice is one of the toughest things to succeed at, if we've learnt anything on the...
Feb 18, 2026
An insight isn't a fact. It's a hidden truth.
You're not done once you get that data. Keep digging. Ask why. And get that human connection with your audience.
Fara Howard, former CMO of GoDaddy and experienced marketing leader, joins us on the #ShinyNewObjectPodcast to dig into what makes actionable insights, how to...
Feb 10, 2026
AI won’t make your content smarter. It’ll make it faster.
In this episode of the Shiny New Object Podcast, Sneha Mittal, Senior Communications Manager, Image Guided Therapy at Philips, shares how to make AI work for content creation without becoming soulless.
Tune in to learn:
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Why AI is great for...
Feb 4, 2026
If we're curious about the full story behind data, our marketing puzzles become more interesting and a lot more human. And they show us when we're looking at the wrong metrics, too.
Tamara El Jurdi, Global Marketing Communications Lead - Durex & Veet at Reckitt, joins us on the Shiny New Object podcast to discuss why...