Nov 25, 2025
"You need to fall in love with the why, right, not just the numbers, not just the data, not just the metric."
On the latest episode of the Shiny New Object Podcast, Kiesse Lamour, Global Head of Media, Commerce at VML, tells us why marketers need to understand the bigger picture and move slower to deliver higher-quality...
Nov 18, 2025
What purpose is your content serving?
Sian Nicholas, Global Social Media Manager at Charlotte Tilbury, believes in asking "why?" over and over again to get to the bottom of effective data driven marketing.
Tune in to hear:
🎥 why employee-generated content is becoming the most authentic format in beauty and beyond
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Nov 13, 2025
"We've got all this data, but who's to say people aren't just randomly searching for random things because we've got so many avenues to be searching for them?"
Nick Cedar, Manager Media Strategy and Planning at SharkNinja, talks about why it's important to understand your audience more than it is to extract data that...
Nov 5, 2025
Head of Digital Media at Newcastle University, Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing… and why his skateboard is a better teacher than most dashboards.
In this episode:
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Why marketing mix modelling and data warehouses help, but aren’t 100% precise
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Reporting that lands: tailor...