Shiny New Object - a Marketing Podcast

Episode 268 / Anna Ivanko / Ubisoft / Senior Media Manager, Global Marketing

Nov 28, 2024

This episode of the Shiny New Object podcast features Anna
Ivanko, the Senior Media Manager, Global Marketing, at Ubisoft.
Anna shares her own top data-driven marketing tips and discusses
the concept of "active attention" in an age of digital
distractions. Tune in to learn how marketers can create engaging
content...

Episode 267 / Aurea Mauries / Cargill / Strategic Marketing and Technology Leader Animal Nutrition Mexico

Nov 26, 2024

In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Aurea Mauries, the Strategic Marketing and Technology Leader for Animal Nutrition in Mexico at Cargill. Aurea shares her insights on becoming a better data-driven marketer, including the importance of moving beyond just data analysis to truly...

Episode 266 / Luis Pablo Perez Torrescano / LATAM Senior Marketing Manager

Nov 12, 2024

Tune in to the latest episode of the Shiny New Object Podcast, where Luis Pablo Perez Torrescano, LATAM Senior Marketing Manager, delves into his unique approach to data-driven marketing. He shares how the art of improvisation helps him navigate the fast-paced world of marketing and stay audience-focused despite high...