May 20, 2024
Our latest guest on the Shiny New Object Podcast, Brett Richardson, is the Director of Media and Marketing at Chobani, where he works closely with retailers across the US to optimise media investment for the brand.
This is why his shiny new object is retail media, thanks to the insights and advertising opportunities it...
May 14, 2024
Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and behavioral...