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Shiny New Object - a Marketing Podcast


Jan 31, 2022

As Senior Community Manager, DTC Division, at Constellation Brands, Katie Puccio-Williams is an active advocate of TikTok and social media more broadly.

Her Shiny New Object is how TikTok saved brand voice thanks to giving the internet a much needed return to levity and shedding light on what everyday people find interesting as opposed to curated, hyper-aesthetic content from other platforms.

Listen to her fascinating account of how social media has evolved and what brands need to know about it.