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Shiny New Object - a Marketing Podcast

May 6, 2021

When Google launched the Google Glass a few years ago, augmented reality glasses didn’t catch on in the B2C market. However, there could be a rich future for them in B2B, according to Monika Schulze, Head of Customer & Innovation Management at Zurich Insurance. On the latest episode of the podcast, Monika tells us why her Shiny New Object is AR glasses. Thanks to how they enable specialised workers to make the most of their on-site or practical work whilst still being connected to additional data and even video-conferencing, AR glasses can become an extremely useful tool. They do, however, need to improve from a technical and user experience perspective first.