Preview Mode Links will not work in preview mode

Shiny New Object - a Marketing Podcast

Feb 11, 2021

Anirban Basu is the Innovation Director at Danone, focusing on
the cutting edge of marketing developments and how to harness
these in specialised nutrition. With an illustrious background in
marketing in the food and drinks industry, Anirban believes that
the next big thing, his Shiny New Object, will be the combination
of UGC and AI – two acronyms that we delved into on the podcast.