Feb 11, 2021
Anirban Basu is the Innovation Director at Danone, focusing
on
the cutting edge of marketing developments and how to
harness
these in specialised nutrition. With an illustrious background
in
marketing in the food and drinks industry, Anirban believes
that
the next big thing, his Shiny New Object, will be the
combination
of UGC and AI – two acronyms that we delved into on the
podcast.