Dec 18, 2025
The biggest currency is attention, and we as marketeers we're fighting for attention, not only from other brands, but from all these other stimuli.
For Martin Höfling, Global Marketing Manager Chupa Chups at Perfetti Van Melle - Brasil, cultural marketing is the way forward for brands who want to capture consumers'...
Dec 9, 2025
You can have the best tech and innovation, but are you creating for and connecting with humans?
If all you rely on is AI, you'll eventually lose human connections and your marketing will fail, says Carly Morris, Global Head of Acquisition & Growth at Microsoft Advertising. She's picked "people centric leadership in an...
Dec 3, 2025
I don't want a team of people who are so frantic and actually being unproductive because they don't know actually if they're coming or going.
Bee Craft, Head of Performance Marketing at Golfbreaks, has found the cure for frantic, noisy marketing environments: the scrum methodology.
On the podcast, she explains:
- How...