Jun 26, 2025
Emily Keller-Logan, Director of Global Marketing Strategy and Experience at Coursera, talks about how she uses AI agents to improve marketing effectiveness, while giving us her top data driven marketing tips. Focus on qualitative context to complement your data, and ensure it's answering relevant business...
Jun 17, 2025
Marketing is changing: where we were trying to avoid bot traffic before, we're now increasingly having to optimise for AI and agentic systems instead. But, soon everyone's content will be similar, and it's where the human element will set us free, according to Katherine Freeley, Head of Media at...
Jun 12, 2025
Why are brands primarily advertising to young people when over 44% of purchasing power sits with GenX and Baby Boomers? Ageism is Christiana Courtright's shiny new object, and she explains why you're leaving serious money on the table by not targeting ads correctly and in an audience relevant way. Listen to our...
Jun 3, 2025
Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic?
Paola Rosciano, Social Media Manager at Remote, explains why AI in social media marketing is her shiny new object, as long as it's being used right. Find out how she sees AI tools...