Feb 26, 2025
Behavioural psychology can both influence people to buy your products and change their attitudes and habits for the better. For Tom Holmes, harnessing its power for good within marketing is an exciting prospect. He tells us how he uses it in his role as Head of Marketing for Altogether Dental at Haleon and he shares...
Feb 25, 2025
Learn about agencies as pirate ships, storytelling from movie sets to the world of Gen AI, and why human is premium - from our latest guest, Tom Fenwick-Smith, Senior In House Creative at Three UK.
We discuss the importance of humanity and empathy in data driven marketing and we hear about some really interesting...
Feb 18, 2025
Our latest guest, Irina Finerman, has a varied background in entertainment, having worked for MTV, NBC News, and Showtime, but also in fintech. Her shiny new object is influencer marketing and the creator economy, included as part of a broad mix of data driven marketing approaches to offer creative, authentic content...
Feb 11, 2025
What does an experienced "conversion surgeon" have to say about the future of data driven marketing? This week we're welcoming Kirk Deis, Senior Growth Marketing Manager at Skydio and the brain behind heydigitaldoc.com tools, on the podcast.
Learn about the usefulness of being a student of your own craft as a marketer...
Feb 6, 2025
In our latest podcast episode, Liz Nash, Manager, Global Social Media Strategy at Loop Earplugs, shares her top tips for improving as a data driven marketer. With a big focus on curiosity, within and outside the industry, she talks about the importance of interrogating the problem deeply to come up with better...