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Shiny New Object - a Marketing Podcast

Jan 28, 2025

What if your manager was your therapist?

On the latest podcast episode, we talk about therapy leadership: understanding your team, letting them have cathartic moments, and being attuned to the emotional impact of everyday work in the world of fashion marketing. Tune in to hear from Nick Goodchild, VP of Global...


Jan 28, 2025

What purpose drives your marketing team? And how is it aligned to the broader organisation's goals? How often do you review it? Purpose in marketing is Liam Branaghan's shiny new object. On the podcast, we discuss how brands can use it as a North Star to inform strategy and successful implementation. Tune in to listen...


Jan 21, 2025

Discover insights on understanding customers, testing ideas, and unlocking incremental growth, from Tom Boxall, Performance Marketing Manager at Naked Wines.

Learn how you should back yourself and go test, but also why incrementality is so important in data driven marketing, on this latest episode of the Shiny New...


Jan 20, 2025

Your marketing instincts do get better with age, argues Caroline Cockell, the Marketing Director at Student Roost and our latest guest on the Shiny New Object podcast. Caroline tells us why data driven marketers need to listen to their gut, back it up with data where possible, or turn it into hypotheses and test it...


Jan 16, 2025

The secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2.

On the latest podcast episode, Chris explains why getting the marketing team out of its silo and knowing how to contribute to other teams' success, while letting...