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Shiny New Object - a Marketing Podcast

Episode 256 / Constantin Hourmouzis / PwC Germany / Senior Manager | Data Driven Marketing

Jun 17, 2024

On this latest episode of the Shiny New Object podcast, explore
how marketers can maximise the value of data through strategic use
of customer data platforms. Constantin Hourmouzis, Senior Manager |
Data Driven Marketing at PwC Germany, shares best practices for CDP
implementation and insights into how leading...

Episode 255 / Leandro Chique / Philips / Marketing Director - Strategic Adjacencies

Jun 3, 2024

Leandro Chique, Marketing Director - Strategic Adjacencies at Philips, sees the development of AI and technology in data driven marketing as a huge opportunity for improving consumer health. His Shiny New Object is all about using data to scale and drive consumer or patient engagement, to drive healthy behaviour...