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Shiny New Object - a Marketing Podcast

Oct 17, 2022

How do the worlds of gaming and fashion come together to create marketing opportunities for traditional fashion brands and an altogether new commercial model?

Gary Plunkett, Chief Commercial Officer - Dtail by PixelPool, tells us why his Shiny New Object is gaming technology, in the latest podcast episode. Find out how...


Oct 10, 2022

For Kristina, marketing shouldn't be about B2B and B2C, but rather about business to human.

How do we target our advertising to people, not brands and concepts, and how can we improve our strategy to always consider the person who receives our message?

Listen to the latest episode of the podcast to find out.


Oct 2, 2022

On this week's episode we catch up with the Global Digital Marketing Lead for Mars Petcare Nutrition, Mohit Arora, also a client of Automated Creative.

Mohit shares his new values and beliefs, his top marketing tips, and why his Shiny New Object is winning in ambiguity in the context of modern marketing.

Find out how...


Sep 26, 2022

Libby Escolme has had a wide range of marketing roles across B2B and B2C, in hospitality, retail, FMCG, property, services. Yet, her best marketing advice comes from... The Very Hungry Caterpillar!

Find out why you should never just "do nothing," why it pays to build the plane as you fly it, and why Libby's Shiny New...


Sep 12, 2022

For Anna, the most exciting new development in marketing is the world of virtual goods.

As we spend larger proportions of our lives in the virtual space, the opportunities for creators and for brands in that area increase exponentially. With a market set to grow to $500 bn in the next five years, how can brands play a...