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Shiny New Object - a Marketing Podcast

Dec 19, 2022

Looking after all things marketing for one India's largest two wheeler and three wheeler company, Diptakirti Chaudhuri is a "marketer by day, movies lover by night." He has over 20 years experience in several industries and believes that, above all, marketers need to remember that people read or consume content...

Dec 12, 2022

What future is there for AI tools in marketing and how will creative work alongside automation to free up time for content creators? Mihir Haryal, Assistant Vice Preside for Marketing at Apex Group Ltd, has chosen the use of AI in marketing as his Shiny New Object and he tells us why he believes there are...

Oct 17, 2022

How do the worlds of gaming and fashion come together to create marketing opportunities for traditional fashion brands and an altogether new commercial model?

Gary Plunkett, Chief Commercial Officer - Dtail by PixelPool, tells us why his Shiny New Object is gaming technology, in the latest podcast episode. Find out how...

Oct 10, 2022

For Kristina, marketing shouldn't be about B2B and B2C, but rather about business to human.

How do we target our advertising to people, not brands and concepts, and how can we improve our strategy to always consider the person who receives our message?

Listen to the latest episode of the podcast to find out.

Oct 2, 2022

On this week's episode we catch up with the Global Digital Marketing Lead for Mars Petcare Nutrition, Mohit Arora, also a client of Automated Creative.

Mohit shares his new values and beliefs, his top marketing tips, and why his Shiny New Object is winning in ambiguity in the context of modern marketing.

Find out how...